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Search Engine Watch
August 3, 2006
Chris Sherman |
Learning Search Marketing via Multimedia When you're learning the ins-and-outs of search marketing, it can be helpful to have an expert walk you through the various tasks you need to be successful. A new multimedia search marketing course does just that.   |
InternetNews
August 2, 2006
Nicholas Carlson |
Google's AdWords Headed For The Air Google announced a partnership with XM Satellite Radio today, saying it would sell radio ads for the network's talk shows over its dMarc platform, an automated system that allows advertisers to place, schedule and track radio advertising. |
InternetNews
August 2, 2006
Nicholas Carlson |
Time Warner Confirms AOL Fate After having aired its strategy debates for weeks in front of anyone who reads the daily papers, Time Warner today officially announced "You've Got Mail - For Free." |
CRM
August 1, 2006
Phillip Britt |
Conventional Wisdom By using Mighty Interactive's Dynamic Content E-Brochure, the Greater Phoenix Convention & Visitors Bureau has increased customer response rates from 16%-18% to 51%, grown its email address base by nearly 300%, and achieved a click conversion rate of 78.5%. |
CRM
July 1, 2006
Coreen Bailor |
Clicking the Tires By launching its eStara deployment, the Chrysler Group converted up to 20% of click to call prospects into customers, compared to 10% of all callers using traditional marketing materials. |
Science News
July 29, 2006
Janet Raloff |
How Advertising Is Becoming Child's Play Food manufacturers are embracing new media to market their products directly to children. Advergaming is a concern for many food-policy analysts because it threatens to confuse the already blurry edges of what is and isn't advertising to the most naive segment of society. |
InternetNews
July 28, 2006
Clint Boulton |
Green Lights For Google's Click Fraud Settlement Advertisers claimed the search engine power defrauded them. Did Google get off easy? |
Search Engine Watch
July 27, 2006
Chris Sherman |
New Research Shows How Search Drives Auto Buyers A new study from Yahoo and comScore offers interesting insights into searcher behavior in the huge automotive segment, with lessons for search marketers working in all fields. |
Search Engine Watch
July 25, 2006
Jennifer Slegg |
Analyzing the Google AdWords Landing Page Algorithm Google's pricing for AdWords includes a component that looks at the content of landing pages, and a recent change that has caused price increases is proving controversial in the search marketing community. |
Entrepreneur
August 2006
Gwen Moran |
Hot Stuff Make these top trends part of your marketing mix. |
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