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The Motley Fool
May 25, 2006
Rick Aristotle Munarriz |
Yahoo! and eBay Start Smooching Two Internet bellwethers team up in a "best of breed" partnership that explores new advertising avenues. Investors, take note.   |
Search Engine Watch
May 24, 2006
Chris Sherman |
The Value of Branded vs. Non-Branded Search Terms New research suggests that while branded search terms offer the highest conversion rates, non-branded terms can significantly impact the outcome of a paid search marketing campaign. |
InternetNews
May 23, 2006
Nicholas Carlson |
Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads. |
Entrepreneur
June 2006
Mark Henricks |
Bump on a Blog Don't just sit there - it's time to start blogging! |
Entrepreneur
June 2006
Catherine Seda |
Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable. |
Fast Company
June 2006
Anya Kamenetz |
The Network Unbound How TagWorld and other next-generation social networks could feed your business -- and maybe even change the world. New ideas generated on social networks may be worth a lot more than advertising. |
Fast Company
June 2006
Noah Shachtman |
Nothing But Net The strategy at most entertainment companies looking to capitalize on the new networked gadgets has been to just peddle the same old stuff in new places. But the NBA is thinking bigger, adopting what is known as the "remix model." |
InternetNews
May 18, 2006
Sean Michael Kerner |
AOL to Bottle Up Lightningcast AOL is expanding its broadband video advertising empire with the acquisition of privately held Lightningcast. |
The Motley Fool
May 17, 2006
Stephen Ellis |
Make Space for News Corp. The next generation of Internet pay-per-click advertising will be supported by online content, and News Corp. has both the content and the online properties to build an online advertising powerhouse. News Corp. may be a stodgy company, but it's one that investors need to watch. |
InternetNews
May 16, 2006
Sean Michael Kerner |
The Metrics on Blogs Top blogger Steve Rubel encourages companies to engage the blogosphere but warns that hard metrics are still a work in progress. |
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