Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 61-70 Newer>

Search Engine Watch October 28, 2003 Danny Sullivan	Local Search Part 3: Google Gets Local With AdWords Google's new regional targeting feature for its AdWords keyword-based text advertising program lets advertisers target their ads to any of 210 specific local regions in the US.
Search Engine Watch October 23, 2003 Anne Kennedy	Balancing Paid and Organic Search Listings Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines?
Inc. October 2003 Ellen Neuborne	Finding the Right Keyword Marketing via search engines like Yahoo and Google isn't as easy or cheap as it used to be. But it's still a great way to get the word out, if you're smart about it.
BusinessWeek October 6, 2003 Ben Elgin	Web Searches: The Fix Is In How much exposure can you buy? Plenty, concludes a BusinessWeek probe. Controversy over paid inclusion is driving a wedge through the search industry. At the heart of the issue is whether the industry's content will be swayed by advertisers.
Entrepreneur October 2003 Catherine Seda	Live Wire Is it easier to sell your product or service when people see in person how it works? Well, don't pack your bags for another sales meeting just yet. Have you considered hosting interactive conferences without even leaving your office?
Search Engine Watch September 2, 2003 Danny Sullivan	SEMPO, Search Engine Marketing Professional Organization, Opens To Members SEMPO stands for the Search Engine Marketing Professional Organization. The registered, non-profit group aims to raise the profile of search engine marketing, so that potential clients will understand what SEM is and budget money for it.
Entrepreneur September 2003 Chris Penttila	Hired Guns Is enlisting bloggers the wave of the future in marketing?
Entrepreneur September 2003 Catherine Seda	Ready? Set? Search! Rev up your sales with comparison-shopping engines.
Knowledge@Wharton August 13, 2003	Darn Those Pop-Up Ads! They're Maddening, But Do They Work? E-commerce experts at Wharton and elsewhere say pop-ups are not universally loathed and irrevocably worthless. But collectively they can indeed be a nuisance.
Search Engine Watch August 5, 2003 Danny Sullivan	LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets.
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