Marketing

Magazine articles on marketing on the internet.

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The Motley Fool April 24, 2006 Alyce Lomax	ABC to Viewers: Get "Lost" Will an interactive promotion for the series be as smart, creative, and thought-provoking as the show that inspired it, full of similar twists, turns, and symbology? Let's just hope we don't end up stranded amid an ocean of ads.
The Motley Fool April 24, 2006 John Bluis	Podcasts Proliferate, Advertisers Salivate Internet audio is the latest frontier for advertising. While the potential for massive growth in podcast advertising certainly exists, it may not happen as quickly as some expect.
Entrepreneur May 2006 Catherine Seda	Rock-Solid Leads Beef up your subscriber list the right way by making sure your online newsletter only goes to people who really want it.
InternetNews April 21, 2006 Nicholas Carlson	Internet Ads up 30% Internet advertising revenues grew 30 percent, earning $12.5 billion in 2005, according to numbers released today by Interactive Advertising Bureau and PricewaterhouseCoopers.
BusinessWeek May 1, 2006	My Virtual Life A journey into a place in cyberspace where thousands of people have imaginary lives. Some even make a good living. Big advertisers are taking notice.
BusinessWeek May 1, 2006 Jon Fine	A Billboard In Your Pocket Cell phones and iPods may be the next frontier for product placement.
Search Engine Watch April 19, 2006 Amy Edelstein	Branding through Search: Strategies & Tactics Savvy search marketers are increasingly leveraging search for branding purposes -- not as an afterthought, but deliberately blending both old and new strategies & tactics.
Inc. April 2006 Jennifer Gill	Attention, Shoppers Price-comparison ads help businesses lure consumers away from the sites of their rivals.
Inc. April 2006	Taking Aim Comparison-shopping software lets businesses target potential customers when they're browsing for products on the sites of competitors. Here's how it works.
Inc. April 2006 Mike Hofman	Lies, Damn Lies, and Word of Mouth The hottest marketers in the country face their biggest challenge yet: marketing themselves.
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