Marketing

Magazine articles on marketing on the internet.

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Inc. April 2006 Darren Dahl	A Penny for Your E-Mail For between a quarter of a cent and a penny, companies can make sure their e-mail survives spam filters, which intercept up to 15 percent of legitimate e-mail.
Search Engine Watch April 18, 2006 Patricia Hursh	Divining the Future of Search Advertising A special report from the Search Engine Strategies conference, February 27-March 2, 2006, New York, NY.
InternetNews April 14, 2006 Susan Kuchinskas	A Head Above the Clickfraud Tide Estimates vary, but it's clear there's a surge of bad clicks in paid search.
BusinessWeek April 24, 2006 Jon Fine	Rise Of The Lowly Search Ad Savvy big-name marketers are now tying search ads into more traditional campaigns
BusinessWeek April 24, 2006 Grow & Helm	Your Ad Here. And Here. And Here How a web of middlemen is hijacking the placement of online ads - and cashing in.
Fast Company April 2006 David Lidsky	The Cable Guys Nick Grouf and David Waxman are using the Internet to overhaul the TV ad business. Advertisers are ecstatic. Ad shops? Not so much.
InternetNews April 11, 2006 Nicholas Carlson	Finding Revenue in The Classifieds Counter-intuitive thinking says new media might be what's needed to save the old.
Search Engine Watch April 11, 2006 Chris Sherman	Searcher Behavior Research Update Two new studies examining how people search show that internet users are becoming more discriminating, with important implications for search marketers.
The Motley Fool April 11, 2006 Alyce Lomax	News Corp. Plays It Safe Will an ad campaign focused on Internet safety for teens save MySpace from bad PR? Given the here-today, gone-tomorrow elements of social networking, it's likely not going to be an easy tightrope to walk.
Search Engine Watch April 10, 2006 Ian McAnerin	An Evening with Danny Sullivan The format was simple question-and-answer style, with people posing their questions to one of the giants of the search industry and the host of this year's conference.
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