Marketing

Magazine articles on marketing on the internet.

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InternetNews April 7, 2006 David Miller	Google's Wireless Advertising Plans A patent application filed recently by Google details a method of pushing highly targeted advertising to users of wireless hotspots, and sharing the ad revenue with the wireless service provider.
InternetNews April 5, 2006 Nicholas Carlson	An Action Engine For Mobile Content By partnering with MSNBC.com, Action Engine hopes that delivering free, ad-supported content such as articles, pictures and video will convince consumers to look at their mobile phones as a more extensive source for news, entertainment and sports.
InternetNews April 4, 2006 David Miller	Spitzer Files Spyware Suit New York Attorney General Eliot Spitzer is suing an Internet advertising firm he claims surreptitiously installed millions of pop-up ad producing programs on individuals' computers.
Search Engine Watch April 4, 2006 Amy Edelstein	Putting Search in the Ad Mix Search advertising used to be an afterthought, but now it has become a fundamental part of the overall advertising strategy of most major brands.
Registered Rep. April 1, 2006 Will Leitch	Cold Emailing Financial advisors can translate their cold-calling experience into an electronic version. Yes -- cold-emailing.
Search Engine Watch April 3, 2006 Chris Sherman	AOL Enhances Mobile Search, Announces Study Results AOL has added several new features to its mobile search service, and has also released the findings of a recent mobile lifestyle survey.
Pharmaceutical Executive April 1, 2006 David Duplay	Marketing to Professionals: A Sample Plan Sure, pharmaceutical e-sampling can save money. But there are plenty of other reasons to use it.
Pharmaceutical Executive April 1, 2006 Howard Steinberg	Alternative Media: TV's Targeted Comeback Educational TV programming provides a new channel of information for disease sufferers.
Pharmaceutical Executive April 1, 2006 Alana Klein	Pharmaceutical Executive's Ad Stars Honoring the most innovative healthcare ads in 2005 - and the people who created them.
Pharmaceutical Executive April 1, 2006 Diane West	Media Spend Trends: Change the Channel Drug marketers still spend lots of money. But they aim at PhRMA loopholes.
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