Marketing

Magazine articles on marketing on the internet.

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U.S. Banker April 2006 Glen Fest	Web Marketing: Search Engines: Out of Banks' Plain View Google, Yahoo! and MSN are trying to convince banks to ramp up search-engine advertising and optimization. So far, banks haven't taken the bait. Well, for heaven's sake, why not?
The Motley Fool March 31, 2006 Tom Taulli	Alloy: MySpace's Little Sister New Age marketing company Alloy is making changes, but MySpace.com is the company that found fortune in the teen market.
The Motley Fool March 31, 2006 Tim Beyers	Google Comes Knocking Add local pitches to the search king's quiver. This move won't do much to hurt Yahoo! But classic Yellow Pages? That's another story.
The Motley Fool March 29, 2006 Rick Aristotle Munarriz	MSN Clicks Closer MSN.com inches toward a public launch of its paid search product. The world's largest software company has some intriguing revenue streams worth paddling these days. Let's hope that the company doesn't leave its shareholders up the creek.
InternetNews March 27, 2006 Roy Mark	'Net Exempt From Most Campaign Finance Laws New regulations target only paid online advertising and leaves all other forms of communications beyond Federal Election Commission rule.
Search Engine Watch March 27, 2006 Chris Sherman	Search Engine Strategies China Search marketing in China is hot, and opportunities abound for companies operating within China as well as those hoping to reach out to the second largest internet user population in the world.
BusinessWeek April 3, 2006 Stanley Holmes	Adidas' World Cup Shutout U.S. fans of soccer's big event will see only Adidas ads on television. Nike's response: A MySpace-style site for soccer nuts.
InternetNews March 24, 2006 Roy Mark	FTC Slaps Spammer With Record Fine The Federal Trade Commission Thursday hit Internet marketer Jumpstart Technologies with a $900,000 civil fine for violating the CAN-SPAM Act, the largest penalty to date for a violation of the two-year-old law.
Search Engine Watch March 22, 2006 Greg Jarboe	Targeting Search Ads By Demographics & Behavior The days of targeting searchers via keywords alone are coming to an end. Now search engines are offering the ability to target searchers by age, gender and other demographics.
Inc. March 2006 Darren Dahl	Why Pay for Ads That Don't Work? A host of technology entrepreneurs believe they have a better answer to pay-per-click ads on the Internet.
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