Marketing

Magazine articles on marketing on the internet.

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Inc. March 2006	How Pay Per Action Works It's a lot like regular keyword advertising -- only better: you're charged only when a customer actually makes a call or orders something.
InternetNews March 20, 2006 David Miller	DoubleClick Swallows German Competitor DoubleClick has snapped up rival Falk eSolutions, an online ad delivery and marketing management solutions firm based in Germany, for an undisclosed sum.
InternetNews March 20, 2006 Roy Mark	Big Ads Add to Adware, Spyware Major Internet advertisers are financing - sometimes unwittingly - the spread of potentially harmful adware and spyware, according to a new Center for Democracy and Technology finger pointing report.
Entrepreneur April 2006 Gwen Moran	The Next Chapter Selected from a pool of more than 4,600 entrants, a $5000 brand makeover prize package helped this bookstore owner move her story forward -- with updated brick-and-mortar and web marketing techniques.
Entrepreneur April 2006 Catherine Seda	Coming On Strong You want your website visitors' contact information. But is requiring registration causing you to lose prospects instead of gaining them?
Entrepreneur April 2006 Sara Wilson	New Attitude AdBrite lists and sells available online ad space, simplifying the process for both publishers and advertisers.
Entrepreneur April 2006 Melissa Campbell	Boom Town With baby boomers comprising one-third of the online population, the Net is a very profitable place. However, there are some general rules for marketers to follow.
Entrepreneur April 2006	Should I Start a Coupon Biz? How the web is affecting local coupon businesses.
InternetNews March 15, 2006 Nicholas Carlson	Microsoft Display Ads Take Their Test Microsoft today began testing display advertisements in Microsoft Office Live, Windows Live Mail and MSN Spaces, a move that might give the company some footing in its competition with Google.
The Motley Fool March 15, 2006 Alyce Lomax	It's Showtime at AOL In2TV debuts, with big-name advertisers in tow. When it comes to showing video on the Web, AOL may finally be tuning in.
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