Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch March 14, 2006 Greg Jarboe	Winning a Search Advertising Bid War Your pay-per-click campaign is advancing steadily until suddenly, another company launches a surprise attack, overruns your position, and pins you down in a bloody bidding war. What do you do? Pull back? Hunker down? Or counter-attack?
InternetNews March 13, 2006 Ed Sutherland	Million-Dollar Payout in E-Mail Privacy Case E-mail marketing firm Datran Media agreed to pay $1.1 million after New York's attorney general charged it with using 6,000 e-mail addresses it obtained fraudulently.
The Motley Fool March 13, 2006 Tom Taulli	A New Diet for eDiets eDiets is moving away from its core business model -- and is making investors skittish. The company will now focus on online advertising and other traffic-generating properties, such as Internet-based magazines and videos.
InternetNews March 9, 2006 Clint Boulton	Gift Shop Takes Google For $90M Google is close to settling a click fraud case to the tune of $90 million, according to an attorney for the search giant.
The Motley Fool March 9, 2006 Rick Aristotle Munarriz	Google Clicks to Fix Click fraud casts a dark cloud over the fast-growing realm of online advertising.
Search Engine Watch March 7, 2006 Heather Lloyd-Martin	Leveraging the Global SEM Landscape Want to go worldwide with your search marketing campaigns? Here's advice from global search marketing experts on the campaign intricacies for the European, Latin American and Asian markets.
The Motley Fool March 7, 2006 Alyce Lomax	Wal-Mart's Blogging Blunder The retail behemoth's attempt to repair its image via blogs seems to be backfiring.
AFP eWire March 6, 2006	Nonprofits Join Together to Fight AOL Email Plans Several nonprofits have joined together to launch a campaign against America Online's plans to charge fees for organizations using a new certified email system.
InternetNews March 3, 2006 Ed Sutherland	Google Reassures Investors of 'Deep Pipeline' Internet giant Google met financial analysts Thursday, providing insight and assuring the group of a "very deep pipeline of monetized new products," according to its chief financial officer.
The Motley Fool March 3, 2006 Tom Taulli	24/7 Real Media -- Everywhere As ad dollars aggressively move online, 24/7 Real Media is there to benefit. Investors, take note.
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