Marketing

Magazine articles on marketing on the internet.

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The Motley Fool February 16, 2006 Tom Taulli	LookSmart Wises Up By licensing its sophisticated advertising management software to major publishers, the online comparison shopping service finally has a coherent strategy for growth. Investors, take note.
The Motley Fool February 16, 2006 Rick Aristotle Munarriz	aQuantive Ads Up The online marketing specialist keeps clicking on record results. Some investors may flinch at paying more than 40 times forward earnings for aQuantive, but the company deserves the market premium.
InternetNews February 15, 2006 David Miller	Search Engines Here to Convert You A new study reveals demographic differences among users making purchases at different search engines.
The Motley Fool February 15, 2006 Alyce Lomax	Microsoft's Million-Dollar Maybe The tech giant offers prizes in the hopes of stealing some search from Google. MSN Search could use the extra boost, too.
AFP eWire February 13, 2006	AOL and Yahoo to Begin Charging to Send Emails Both America Online and Yahoo have announced they will begin charging commercial emailers a fraction of a cent for every message sent to one of their users.
Search Engine Watch February 8, 2006 Chris Sherman	Super Bowl Search Marketing Scorecard While much attention was focused on the television ads aired during the super bowl, the real winners were those firms who combined traditional media with savvy search marketing campaigns.
The Motley Fool February 7, 2006 Alyce Lomax	A Penny for Your Thoughts Time Warner's AOL and Yahoo!, both major providers of email services, are gearing up to try a new tactic -- giving companies the option of paying a small fee to, in effect, "certify" their email deliveries. For many companies, the plan may be the smartest way to make users feel secure.
The Motley Fool February 7, 2006 Rick Aristotle Munarriz	CNET Ascendant Though some believe that growth expectations in the Internet advertising market have been wildly exaggerated, this content-heavy network of niche sites continues to grow. Investors, take note.
Wired February 2006 Lucas Graves	The Ad Scientists They're Net-savvy number crunchers, and they're teaching Madison Avenue the lessons of the pay-per-click universe. Three case studies in how online advertising is invading the real world.
InternetNews February 6, 2006 Ed Sutherland	Mixed Reactions to Fee-Based E-mail Today's America Online and Yahoo announcement that they plan to levy e-mail sent to their users could double the cost of messages, which could put e-mail correspondence out of the reach for some.
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