Marketing

Magazine articles on marketing on the internet.

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The Motley Fool January 11, 2006 Alyce Lomax	Murdoch Magnifies MySpace News Corp.'s head honcho outlines some major initiatives for its hot new property MySpace.com, with plans to keep users on the site longer, thus increasing the value of its online ads. Investors, take note.
The Motley Fool January 11, 2006 Brian Gorman	AOL: Once and Future Internet King? The Time Warner unit's purchase of Web-search firm Truveo positions AOL for a bright future. Targeted search, rich content, and a substantial user base -- these strengths will not be lost on advertisers. Investors, take note.
The Motley Fool January 10, 2006 Rick Aristotle Munarriz	MIVA, Wouldn't Want to Be Ya The once-promising paid search specialist explores a sale or buyout. If this is the end of the line for MIVA as an independent entity, it would be more bitter than sweet. MIVA was one of the first companies to follow Overture into the paid-search space.
Search Engine Watch January 9, 2006 Chris Sherman	The State of Search Engine Marketing New research from SEMPO sheds light on what's happening in the search marketing industry today, from the size of the industry to key trends that will shape the year ahead.
Search Engine Watch January 5, 2006 Greg Jarboe	SEM Campaign & Project Management, Part 2 More tips and techniques on managing and getting the most success out of search marketing campaigns.
Search Engine Watch January 4, 2006 Greg Jarboe	SEM Campaign & Project Management, Part 1 What's the best approach to managing a search marketing campaign? A panel of experts shared best practices gained through years of experience with a wide range of clients.
The Motley Fool January 3, 2006 Brian Gorman	New Reality for Yahoo! The company looked ready to lead Web video in 2005, but it starts 2006 playing catch up. That's bad news for Yahoo! as video ads heat up. Investors, take note.
CRM January 1, 2006 Colin Beasty	Hosting Time Is Money Migrating to iRadeon's version of SugarCRM saves a search engine marketing company both.
CRM January 2006 Alexandra DeFelice	A New Marketing Medium Blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication.
Wired January 2006 Charles C. Mann	How Click Fraud Could Swallow the Internet Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy.
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