Marketing

Magazine articles on marketing on the internet.

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InternetNews December 27, 2005 Susan Kuchinskas	Google Assured Liquid Shot at AOL Securities and Exchange Commission documents reveal Google's exit strategy from AOL deal.
The Motley Fool December 23, 2005 Rick Aristotle Munarriz	I Saw Mamma.com Kissing Copernic It took 13 months, but the acquisition of the Internet search companies is finally complete. Paid search has become a huge market, but it hasn't been as profitable as one would expect for the second-tier players like Mamma. Investors, take note.
The Motley Fool December 22, 2005 Rick Aristotle Munarriz	Bring On the Massive IPO MasterCard won't be the only IPO worth charging for. Online in-game advertiser Massive Inc. has all of the ingredients in place to be a blockbuster offering.
Entrepreneur January 2006 Amanda C. Kooser	Straight to Video Web video is finding its place as a dynamic medium for content and advertising on the internet.
Entrepreneur January 2006 Catherine Seda	Tangled Web When it comes to your internet marketing campaign, the net is full of potential snags. Emerge unscathed by avoiding these 7 deadly sins.
InternetNews December 16, 2005 Susan Kuchinskas	Yahoo Analytics Marries Online And Off A partnership with Marketing Management Analytics aims to check ROI across media.
InternetNews December 14, 2005 Brian Livingston	Gada.be Illustrates Search Engine Ups and Downs The recent experience of an unusual metasearch service can teach important lessons to any business that gets traffic from search-engine listings.
Search Engine Watch December 14, 2005 Chris Sherman	Information Wants to be Found Search marketers get better results when they move past mechanics to truly reach out and satisfy the needs of search engine users, writes Peter Morville in his new book, Ambient Findability.
InternetNews December 9, 2005 David Needle	Making Blog Money Through Video Vive Network wants to help bloggers take ads a little further by hooking bloggers up with video ad dollars.
The Motley Fool December 9, 2005 Rick Aristotle Munarriz	Hands Off My AOL! The fact that AOL may side with Microsoft over Google with the more established contextual marketing system in place, seems to emphasize that Time Warner is more concerned about the long-term relevance of AOL.com than the near-term desire to monetize it effectively.
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