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The Motley Fool November 28, 2005 Rich Duprey |
Is Miva Marketing Itself? Read the fine print: The paid-search innovator could be shopping itself to the highest bidder.  |
InternetNews November 23, 2005 Susan Kuchinskas |
Google Testing Click-to-Call Google is testing a new feature for its AdWords keyword ads that appear alongside natural search results: click-to-call.  |
BusinessWeek December 5, 2005 Jon Fine |
An Adman's Guide To Survival The CEO and chief creative director of Interpublic Group's New York-based interactive ad agency R/GA has made much noise of late outlining what ad agencies must do to survive this media moment.  |
The Motley Fool November 23, 2005 Tim Beyers |
Google Must Buy TiVo It's time to put that $7.6 billion war chest to work. Don't be distracted by the public's fascination with a Microsoft-Google throwdown in search. The main event will be in your living room with targeted advertising.  |
InternetNews November 22, 2005 Susan Kuchinskas |
A White Hat Approach to Web 'Cloaking' A benign cloaking service from Dipsie aims to make Web sites more visible to search engines. The application also recommends keywords and compound phrases to be used in bidding for advertising on Google AdWords and Yahoo Search Marketing.  |
Search Engine Watch November 17, 2005 Heather Lloyd-Martin |
Search Engine Ad Reps: Friend or Foe? Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial.  |
The Motley Fool November 17, 2005 Seth Jayson |
Yahoo! and Tommy Pimp Chevy's Ride Yahoo!'s new digital music videos are creepy and obvious commercials, but they've got interesting potential -- and could conceivably drive a real change in the online music subscription model currently dominated by Apple's iTunes.  |
InternetNews November 15, 2005 Susan Kuchinskas |
Google, Pheedo Give Away Analytics Growing interest in the analysis of Web site, blog and ad performance reflects a complex marketplace.  |
Pharmaceutical Executive November 1, 2005 Peter H. Nalen |
Alternative Media: Targeting Audiences on the Web The most important web page to communicate with doctors and patients is the page of results that your potential customers see when they use search engines, such as Google, Yahoo!, or MSN.  |
InternetNews November 10, 2005 Susan Kuchinskas |
The Meaning of 'MemoGates' Microsoft was blindsided ten years ago by the rise of the Web and Netscape. Now, it's time to play catch-up again.  |
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