Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 41-50 Newer>

New Architect March 2003 Gordon Bass	Virtual Elves Keebler's instant-messaging bots offer recipes while spreading the word
New Architect February 2003 Amit Asaravala	What Advertisers Want Selecting high-performance ad formats for your site
New Architect February 2003 Mana Tominaga	Roundup: Email List Management Services Most organizations don't have the extra server capacity or expertise to handle mass email blasts, or to gauge the ROI on their marketing dollars. Fortunately, hosted email list service providers abound. Here are five top hosted list management services.
New Architect October 2002 Christopher Null	Crocodile Tears Newspaper publishers take Gator to court for adding pop-up ads to their websites without their permission.
Search Engine Watch September 3, 2002 Danny Sullivan	Terra Lycos To Launch Paid Placement Network Terra Lycos is set to enter the paid placement game alongside players such as Overture and Google, when the company opens its "InSite AdBuyer" program to advertisers in the coming weeks.
Search Engine Watch August 5, 2002 Danny Sullivan	Compare & Contrast: Ad Guidelines At Overture & Google Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want.
Search Engine Watch August 5, 2002 Danny Sullivan	LookSmart Extends Credits LookSmart is extending the period of credit given to those who failed to activate LookListings Small Business accounts.
Knowledge@Wharton	In E-mail Marketing, Consumers Weed Out the Weakest Links It's time for e-mail marketers to shape up. That seems to be the message suggested by a new round of research measuring click-through rates. E-mail lists, which once looked like a cheap silver bullet for marketers and publishers, are proving less effective than once thought.
Inc. July 1, 2002 Tahl Raz	60-Second Business Plan: Circular Logic You've got to be either crazy or brave to think you could make a buck in Internet advertising these days. But that's just what John Strisower has in mind.
Search Engine Watch July 1, 2002 Danny Sullivan	Overture Says Forget CPC, What's Your ROI? The company rolled out a new bidding system that will force many advertisers to think more about how much they can afford to pay to gain leads rather than how cheaply they can get those leads.
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