Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 441-450 Newer>

The Motley Fool August 5, 2005 Tom Taulli	Fastclick Might Click Away Fastclick was supposed to be one of the year's hottest IPOs. Not exactly. On its first day of trading, the stock was unchanged at $12. Now? It's at $9.50. The low was $7.30.
InternetNews August 4, 2005 Susan Kuchinskas	A Toolbar For Comparison Shoppers An open beta of Vendio's comparison-shopping toolbar is free to consumers and merchants. Sony, Wal-Mart, Target, and Dell are among the merchant participants.
The Motley Fool August 4, 2005 Tom Taulli	iVillage Attracts More Visitors Internet portal iVillage is riding the wave of Internet advertising -- with a premium demographic. Investors can expect much more good news from this company going forward.
The Motley Fool August 3, 2005 Tim Beyers	Yahoo! Gets Ad Sense The portal king targets Google by wooing blogs with ads. Yahoo! didn't announce an expansion of its search strategy so much as declare its intent to get fully engaged in the global Internet land grab that Google started with AdSense.
CRM August 1, 2005 Colin Beasty	Learning the ABCs of Marketing An educational products company uses Omniture's SiteCatalyst to build its Internet marketing campaigns.
CRM August 1, 2005 Phillip Britt	The Bunny Hops Into Marketing Performance A new data warehouse and software help improve customer retention efforts at Playboy.com.
CRM August 1, 2005 Alexandra DeFelice	Helping Consumers to Swallow Cookies From cookie rejection to new legislation, marketers must clear more and more hurdles to capture customer information. Winning customer trust is key to gaining access to personal information.
Search Engine Watch August 1, 2005 Danny Sullivan	New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct Ask Jeeves unveiled a new automated paid listings service today, Ask Jeeves Sponsored Listings, that will allow anyone to purchase ads directly on the Ask Jeeves network.
The Motley Fool August 1, 2005 Tom Taulli	LookSmart's Dim Outlook Looking at these results, it's hard to believe that LookSmart is in the online search business. Isn't this an industry in hypergrowth? Given the severity of its losses, it will take time for LookSmart to turn the corner, if at all.
InternetNews July 29, 2005 Colin C. Haley	Pharma Markets Online Curtailing direct-to-consumer drug ads sounds like a bitter pill for creative firms, but the fine print suggests an opening for Internet marketers.
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