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CRM October 2, 2015 |
Offerpop Integrates with Instagram Ads API The integration of Offerpop with Instagram Ads API allows brands to incorporate user-generated content into their Instagram marketing efforts. |
CRM October 2, 2015 Leonard Klie |
Email Marketing Needs to Keep Up with Mobile Vendors must keep up with an evolving and challenging market by offering refined new solutions and techniques for small businesses. |
Registered Rep. September 24, 2015 Matt Oechsli |
Content Marketing in the Digital World How does a financial advisor market his or her services to the affluent? A major factor is digital content marketing. |
CRM September 24, 2015 Oren Smilansky |
SocialBro Leverages IBM Watson to Offer Personality Insights to Marketers Cognitive computing capabilities powered by IBM Watson aim to help marketers appeal to select audiences. |
CRM October 2015 Tye Pemberton |
AAA Ohio Succeeds with Liveclicker's RealTime Email Tools By making email-marketing campaigns more interactive, the club sees click-through rates jump 31 percent |
Fast Company Pavithra Mohan |
AdBlock Plus Defers To External Review Board To Choose "Acceptable Ads" Allowing an independent board to review and choose acceptable ads should make the playing field fairer for advertisers. |
Fast Company Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
Fast Company Neal Ungerleider |
The iPhone's Ad-Blocking Apps Are Stirring Up Trouble For Online Retailers The use of these apps on iPhones, in particular, appears to be compromising the mobile sites of retailers like Walmart and Sears -- and could potentially hinder online sales during the holidays. |
Fast Company Pavithra Mohan |
Facebook Now Lets Advertisers Pay Only For Fully Visible Ads The social network presented a new feature, one that advertisers have long been clamoring for: the ability to pay for an ad only when it is fully visible on users' screens. |
CRM September 3, 2015 Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
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