Marketing

Magazine articles on marketing on the internet.

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Fast Company Pavithra Mohan	Pandora Wants You To Get Intimate With Brands In Exchange For Ad-Free Streaming The online radio platform has introduced Sponsored Listening, a new advertising product that lets listeners trade 15 seconds of "engagement" with a brand for an hour of uninterrupted radio time.
CRM July 14, 2015	Wix Integrates ShoutOut with Facebook Advertising The integration helps companies launch and mange Facebook advertising campaigns by automatically repurposing content from Wix's newsletter product.
CRM July 14, 2015 Doug Winter	Pulling Back the Curtain on "Content in Context" B2B sales and marketing organizations are beginning to understand the competitive advantage they achieve by serving sales reps contextually relevant collateral for each sales conversation.
CRM July 8, 2015 Charles Nicholls	Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience.
Fast Company Neal Ungerleider	AOL's Latest Goodie For Advertisers Is Weather-Based Analytics AOL's ad-tech division, AOL Platforms, is testing out a new strategy: using weather reports for individual zip codes to track how climate impacts advertising results.
CRM July 2015 Maria Minsker	Serial Puts Podcasts on Marketers' Maps A historically slow-growing channel, the podcast is now turning heads
CRM July 2015 Oren Smilansky	With Sponsored Content, Know the Rules of the Road Promoted content can be a great opportunity for brands, but they should make sure the channel's goals align with their own
Fast Company Neal Ungerleider	Apple's Latest iOS Update Is Bad News For Advertisers Apple is making big, privacy-friendly changes to the way iPhone and iPad apps work -- and many developers probably won't like them.
CRM June 3, 2015 Danny Kalish	4 Ways Marketers Can Connect Effectively with Millennials They're plugged in and have plenty of choices. How do you reach them? Personalize.
Fast Company Neal Ungerleider	Bedtime Reading: Why An E-Commerce Brand Is Expanding Into Content Casper, the popular mattress-in-a-box e-commerce brand, is getting into the content business.
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