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CRM
April 2015
Maria Minsker |
Snapchat Is All Grown Up and Ready for Marketers The app delivers unique ad experiences through Brand Story and Discover platforms.   |
CRM
April 2015
Maria Minsker |
Fox Entertainment Engages Twitter Audiences with Speakr The company turned to the platform's influencer community to generate buzz for a movie's premiere. |
CRM
March 17, 2015
Oren Smilansky |
Sales 2.0 Conference: Meaningful Connections Will Drive the Future of Sales Speakers note that the human element cannot be overvalued. |
HBS Working Knowledge
March 25, 2015
Michael Blanding |
Britain's Tate Galleries Win the Internet What happens when the traditional museum-going experience meets the world of digital marketing? Meet the Magic Tate Ball and other wonders from the online version of the Tate museums. |
Fast Company
David Lumb |
Watch Your Back, Facebook: Twitter's Testing Video Autoplay Too Don't be startled by the cacophony suddenly emanating from your Twitter feed: The company started testing video autoplay yesterday, according to Advertising Age |
CRM
March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
CRM
March 5, 2015
Oren Smilansky |
Marketers and Salespeople Must Rethink Customer Engagement Efforts Speakers at Forrester's Forum for Sales Enablement stated that good content is as vital to salespeople as it is to marketers, and that customer engagement can be maintained by delivering meaningful messages. |
CRM
March 2015
Jeffrey Rayport |
Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality. |
CRM
March 2015
Leonard Klie |
Firms Should Embrace Instagram The image- and video-sharing site now surpasses Twitter in users. |
CRM
March 2015
Maria Minsker |
Facebook Gets Real About Virtual Reality Oculus Rift, Facebook's $2 billion VR venture, could soon be a viable marketing channel. |
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