Marketing

Magazine articles on marketing on the internet.

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CRM January 2015 Brent Leary	Don't Drop the Ball on Your Digital Engagement Strategy Customers' app journeys hold the key to new opportunities.
CRM January 2015 Maria Minsker	WWE and Warner Bros. Pin Down a Winning Mobile Campaign with TreSensa Interactive game drives engagement -- and sales -- for the companies' cobranded DVD.
CRM December 12, 2014 Bob Marsh	Why You Need to Improve Your Gamification Strategy Now Focus on collaboration, visibility, and recognition when building motivational campaigns.
CRM December 10, 2014	Fluent Partners with Sailthru on Customer Acquisition and Personalization Partnership facilitates real-time data integration and immediate optimization of communications to new digital customers.
Fast Company FastCo Studios	The Worst Corporate Tweets Of 2014 Video calling out some of the year's worst corporate tweets.
Fast Company	This Woman Has Landed Millions Of App Installs -- Here's How She Does It Tamara Steffens -- senior vice president of business development at Acompli -- sheds light on her approach to user acquisition and how both enterprise and consumer brands can capture the market share they need to win.
Registered Rep. November 4, 2014 Megan Leonhardt	Wires Have Biggest Social Media Footprint Out of all advisors, it's those sitting at banks who are most reluctant to embrace social media -- only about one out of every five use it, a number that has not budged much from previous years.
CRM December 2014 Maria Minsker	Revealing the Keys to Leading Digital Transformations Smart technology investments are just the beginning.
CRM November 21, 2014 Mike Shanker	Multichannel Marketing Initiatives in the Context of the Campaign Trail Election-season takeaways help retailers prepare for the holidays.
Fast Company Rebecca Greenfield	This Lingerie Company A/B Tests The World's Hottest Women To See Who Makes You Click "Buy" The lingerie company Adore Me has learned a lot from testing the photos of models wearing its sexy products online. Adore Me shoots multiple versions of images to run on its website.
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