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Pharmaceutical Executive August 1, 2014 Jill Wechsler |
Social Media Struggles Continue Tweeting limited, corrections okay, says FDA, as industry, regulators wrestle with the digital world. |
CRM July 25, 2014 |
MarketMeSuite Partners With MailChimp Partnership pairs email and social media and extends the life of email campaigns and images. |
CRM August 2014 Maria Minsker |
Is Kid-Targeted Marketing Unethical? With children going online more often, Internet advertising comes under scrutiny. |
CRM August 2014 Maria Minsker |
Digital Marketing Opportunities Grow in Emerging Markets Reaching consumers in Latin America and Asia-Pacific requires local targeting. |
CRM July 22, 2014 |
Viralheat Granted Patents for Sentiment Analysis and Lead Identification Software New patents let users mine social media for sentiment and lead generation. |
CRM July 21, 2014 Maria Minsker |
Content Marketing Isn't Mature Enough Yet, Forrester Report Finds Eighty-five percent of B2B marketers can't connect content activity to business value. |
Fast Company Alice Truong |
The Million-Dollar Play To Make The Internet More Meaningful In January, the advertising company Sharethrough quietly established a $1 million fund to highlight standouts on the Internet. |
CRM July 15, 2014 |
Lithium Unveils Lithium Social Web Analytics Lithium Social Web Analytics offers real-time social customer engagement data. |
CRM July 11, 2014 Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
CRM July 2, 2014 Mike Tippets |
Engage Employees to Enhance the Omnichannel Retail Experience Create a culture of sharing and communicating. |
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