Marketing

Magazine articles on marketing on the internet.

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CRM June 30, 2014 Maria Minsker	Twenty-Four Percent of Consumers Are Digital Hypertaskers Though not the majority, hypertaskers are the fastest-growing consumer group.
CRM July 2014 Sarah Sluis	Are Consumers Willing to Share Private Data? Privacy seekers share demographic and behavior traits, according to IDC.
CRM July 2014 Maria Minsker	Disruptive Digital Technologies Shake Up the C-Suite As the roles of top executives evolve, new positions emerge to fill the gaps.
CRM July 2014 Maria Minsker	Gartner's Customer 360 Summit: Meeting Customers' Expectations Calls for 'Concierged' Experiences Companies must strive for deeper digital personalization.
CRM July 2014 Sarah Sluis	IBM Smarter Commerce Summit: IBM Attends to the Customer Experience Smarter Commerce Summit shows companies that moments matter.
CRM July 2014 Maria Minsker	Rue La La Re-engages Dormant Customers with BrightTag Tag management vendor's data matching capability delivers a 10 percent conversion boost for the flash sale site.
Fast Company Jul/Aug 2014 Jason Feifer	Death To Corporate Selfies! Why Clueless Companies Can't Resist Internet Memes Wheat Thins asked visitors in Times Square to engage in a social media campaign involving Kelly Osbourne. Few accepted.
CIO June 24, 2014 Lauren Brousell	5 Things CIOs Need to Know About Pinterest The social bulletin board can produce consumer buzz and website traffic, but needs better analytics for businesses.
CRM June 6, 2014	Elastic Grid Launches Marketing Platform Elastic Grid's marketing automation platform lets marketers and their partners launch campaigns in three minutes or less.
Fast Company David Zax	How Facebook's Chief Creative Officer Makes Ad Campaigns Go Viral How is advertising on Facebook different from advertising elsewhere -- so much so that a chief creative officer and a large team is needed to shape it?
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