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CRM
April 10, 2014
Sarah Sluis |
IBM Acquires Marketing Automation Player Silverpop The deal is the latest in a series of acquisitions in the marketing automation space.   |
Fast Company
Rebecca Greenfield |
Faberge's Big Egg Hunt Faberge, a more than 100-year-old brand, is using an assortment of digital components to make the company feel relevant to Americans in 2014. Artists' egg-shaped creations are scattered throughout New York City. |
Fast Company
David T. Scott |
4 Reasons Why SEM Is Better Than SEO Search Engine Marketing -- placing ads that appear above search results -- should already be in your bag of tricks. It's is more accountable, because sites like Google offer in-depth data about the performance of your ads. |
| Fast Company |
How Do I Get The Press To Cover My Company? It's not enough to have a great business if no one knows your company exists, but getting the media to pay attention to your startup can be tricky. |
Fast Company
Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
CRM
April 8, 2014
Maria Minsker |
Marketo Launches Customer Engagement Platform, Announces Strategic Partnership with Acxiom Introduced at the Marketing Nation Summit, Marketo's solution features applications for real-time personalization, calendaring, and SEO optimization. |
Fast Company
Rachel Gillett |
Infographic: 6 Rules For Managing Your Business's Facebook Page If you're part of the 93% of marketers who use social media for business, then you already understand how much weight it carries for your company, and you likely place a lot of value in your company Facebook page. |
CRM
April 4, 2014
Ken Epstein |
6 Strategies to Protect Your Brand in a Multichannel World Don't be burned by poor social media management. Today's customers are not shy about airing and sharing grievances (perceived or real) in real time to their friends and connections. |
CRM
April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
Fast Company
Kevan Lee |
The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way. |
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