Marketing

Magazine articles on marketing on the internet.

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Fast Company Neal Ungerleider	FTC Subpoena Revelations, Thousands Of Complaints Send Yelp's Stock Price Tumbling A steady stream of business owners have gone on record, including in the Los Angeles Times, claiming that Yelp threatened to display negative reviews more prominently if they didn't pay for advertising.
CRM April 2014 Maria Minsker	13 Digital Marketing Myths, Debunked The real answers to those burning questions about email, social media, mobile devices, and big data.
CRM April 2014 Marshall Lager	Eschew the Peer Review? There are limits to what people like me can tell you. Marketing is becoming a contest between vendors who can get the most and best customer reviews in front of prospective buyers.
CRM April 2014 Brent Leary	Subscriptions Boost Customer Engagement...and Business Think about business as a collection of consumers.
CRM April 2014 Sarah Sluis	How Reliable Is That Online Review? Twenty-one percent of consumers write about products they've never used.
CRM April 2014 Maria Minsker	Wearables Will Be a Marketing Winner Estimated to generate more than $3 billion in 2014 alone, wearable technology units could skyrocket by 2020. Wearables could not only revolutionize search but also change the way companies gather intelligence about their customers.
CRM April 2014 Leonard Klie	Contact Center Satisfaction Dropped 10 Percent in 2013 Companies can rebound by providing more multichannel customer service options.
CRM April 2014 Maria Minsker	Spreadshirt Draws New Sellers -- and Sales -- with Targeted Testing Optimizely's AB testing capabilities increase conversions by more than 600 percent.
CRM March 21, 2014 Ofer Yourvexel	5 Reasons Small Businesses Have Not Embraced Online Ordering When it comes to B2B, the sales rep is still a critical link.
HBS Working Knowledge March 31, 2014 Julia Hanna	Encouraging Niche Content in an Ad-Driven World Advertising drives bloggers to shift their writing to subjects that will grab more eyeballs -- namely the stock market, celebrities, and salacious behavior. But surprise: Ads might also help generate more niche content, too.
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