Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 391-400 Newer>

Search Engine Watch May 10, 2005 Grant Crowell	Click Fraud: A Legal Look Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue?
Search Engine Watch May 9, 2005 Chris Sherman	Converting Searchers to Buyers Attracting people to your web site is just the first step in an effective search marketing campaign. To be truly effective, your site must also persuade visitors to take advantage of your products or services.
The Motley Fool May 9, 2005 Rick Aristotle Munarriz	3s a Crowd Yahoo!'s BMW ad might have marketing spunk, but the timing isn't ideal.
The Motley Fool May 6, 2005 Rich Duprey	Has FindWhat.com Found Trouble? The paid search company announces the resignation of its CFO and auditors as profits evaporate.
The Motley Fool May 6, 2005 Tom Taulli	One Plus One Equals aQuantive Synergy is a dirty word on Wall Street. But it's working for online marketer aQuantive.
Search Engine Watch May 5, 2005 Anne Kennedy	What Clicks with Web Searchers How do searchers find what they want online? Not the way most people might think, studies show. For example, more than 92 percent of searchers never use brand names as search terms.
The Motley Fool May 5, 2005 Tom Taulli	WebSideStory Is Off to the Races A rise in online advertising means more demand for Web analytics, even from the Kentucky Derby. In light of this success, WebSideStory upped its guidance.
Search Engine Watch May 3, 2005 Shari Thurow	Feeds: A New Channel for Search Marketing Savvy search marketers are taking advantage of an increasingly popular technology to attract traffic: RSS feeds that get picked up virtually instantaneously.
BusinessWeek May 9, 2005 Justin Hibbard	Startup Millionaires Even Before the IPO These days private equity firms are buying entrepreneurs' stock before their companies reach Wall Street. And Internet ad companies are leading the trend. But not all VCs are thrilled about what's happening.
HBS Working Knowledge May 2, 2005 Jim Heskett	Where is Consumer Generated Marketing Taking Us? Newsgroups, discussion boards, and blogs may contain the seeds of ideas and notions about cutting-edge behaviors. But is it possible to be too well connected with one segment of customers?
<Older 391-400 Newer> Return to current articles.