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Salon.com
July 1, 2002
Brian McWilliams |
Dot-com noir When Internet marketing goes sour: A sordid tale of spyware, "junk traffic," bodybuilding and a half-baked plan for Hollywood glory.   |
New Architect
July 2002
Jeffrey Veen |
Joint Venture Cobranding on the web has not been as successful as in the real-world. Success requires a commitment to consistent interface, complementary services, and user-centered strategy. |
PC World
July 2002
Andrew Brandt |
Wireless Industry Moves to Can the Spam Concern overe a possible consumer backlash prompt trade groups to support limits on location-based ads. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
LookSmart Changes To Cost-Per-Click Listings Pay -- and keep paying -- or don't appear, LookSmart told existing and new listing customers last month, in a significant change to how the human-powered search engine lists web pages from commercial web sites... |
Fast Company
May 2002
Anni Layne Rodgers |
More Than a Game TV advertising is tired. Internet banners have stopped clicking. What's next? Play the "advergame." America's addiction to video games is leading the way to a brand-new advertising platform with astounding click-through rates, play times, and peer-to-peer potential... |
New Architect
May 2002
Michael Hurwicz |
when small is better How Google's AdWords system is changing online advertising... |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture... |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... |
New Architect
March 2002
Michael Hurwicz |
One Part Gin, Two Parts Branding Bacardi USA's Flash application generates buzz... |
Search Engine Watch
February 4, 2002
Danny Sullivan |
Lawsuit Over Paid Placements To Define Search Engines A new chapter in search engine law was opened last week, when Mark Nutritionals filed lawsuits seeking $440 million in damages for alleged trademark infringement and unfair competition against AltaVista, FindWhat, Kanoodle and Overture... |
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