Marketing

Magazine articles on marketing on the internet.

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CRM July 6, 2012 Kalkofen & Dettmann	Don't Let a Social Crisis Damage Your Reputation Make social media monitoring and response strategy part of your corporate communications plan.
CRM July 5, 2012	Study: Top Retailers Respond to Half of Customer Email LLBean.com and Gap.com prove to have most helpful email responses, according to STELLAService.
AFP eWire July 10, 2012 Kevin LaManna	Using Pinterest as a Nonprofit Fundraising Engine While chatting with nonprofits, we've been asked how they can use Pinterest to help their organizations. Here are 7 tips on how nonprofits can start using Pinterest to raise awareness, impact and fundraising.
CRM June 29, 2012	Social Media Analysis Shows Major Airlines Struggle with Consumer Satisfaction Crimson Hexagon analysis of online opinions reveals important new considerations when determining consumer satisfaction with the airline industry.
Registered Rep. June 12, 2012 Kristen French	The Online Advice Revolution While the machine may never completely replace the flesh-and-blood financial advisor, it will force you to narrow your focus and lower your fees.
CRM June 29, 2012 Shamez S. Dharamsi	Multichannel Predictive Analytics Uncover data patterns to unlock revenue. The most successful organizations integrate data analytics with the aggregated business acumen of their marketing executives to drive strategic marketing decisions.
CRM June 29, 2012 Leonard Klie	Forrester Names Its Voice of the Customer Awards Winners Barclaycard, Cisco, and Vanguard are recognized for their positive customer experiences.
CRM July 2012 Leonard Klie	Listening to the Voice of the Customer As companies adopt voice of the customer solutions, customers expect them to act on their feedback.
CRM July 2012 Donna Fluss	Social Media Belongs in the Contact Center When marketing works with customer service, customers and enterprise benefit
CRM July 2012 Judith Aquino	Catching up with Your Customers Restaurants struggle to reach their increasingly tech-savvy customers.
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