Marketing

Magazine articles on marketing on the internet.

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InternetNews April 28, 2005 Tim Gray	New York Sues Internet Marketing Firm New York's Attorney General alleges that California's Intermix Media is installing spyware on PCs.
The Motley Fool April 26, 2005 Rick Aristotle Munarriz	Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold.
InternetNews April 25, 2005 Clint Boulton	Equity Firm to Buy DoubleClick for $1.1B DoubleClick CEO will step down after the online advertising and marketing concern accepts a buyout from Hellman & Friedman LLC.
The Motley Fool April 25, 2005 Rich Smith	DoubleClick to Close the Deal The online-ad placer accepts a bid to be taken private. Investors, take note.
Entrepreneur May 2005 Catherine Seda	The Name Game Including prospects' names and personalized content in your marketing e-mails increases success of the campaign.
Search Engine Watch April 21, 2005 Chris Sherman	A Closer Look at Pay-per-Call Search Marketing Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look.
The Motley Fool April 20, 2005 Rick Aristotle Munarriz	Yahoo! for Yahoo! Yahoo! has another market-thumping quarter as online advertising shows no signs of dying down.
Search Engine Watch April 19, 2005 Patricia Hursh	Search Advertising that Makes the Phone Ring There's a new kid in town in the search advertising arena. No, it's not another search ad vendor, nor a new conversion tracking tool. This innovative pay-for-performance marketing technique brings together both the internet and the phone. Say hello to pay-per-call advertising.
Search Engine Watch April 13, 2005 Chris Sherman	Yahoo Offers Free Business Web Sites Yahoo is expanding its Yahoo Local search service by providing a free web site to business owners that will automatically be integrated into Yahoo Local listings.
The Motley Fool April 13, 2005 Alyce Lomax	Yahoo! Thinks Small The concept that makes the offer of free hosting for small businesses compelling is that so many don't have a Web presence yet. And many of these are precisely the businesses that would help to bulk up Yahoo!'s local search efforts.
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