Marketing

Magazine articles on marketing on the internet.

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CRM February 29, 2012 Judith Aquino	First Data Connects Credit Cards to Offers and Loyalty Programs Although merchants are become increasingly adept at offering personalized online offers to consumers, credit cards and other payment cards have remained relatively untouched as a marketing tool. That is starting to change.
Financial Advisor March 2012 Gail Liberman	Social Media Hurdles Some advisors are using social media for marketing, but many haven't spent much time using it because of compliance issues.
Financial Advisor March 2012 Mike Byrnes	Massachusetts Addresses Social Media Regulation Results from a July 2011 survey by the Massachusetts Securities Division found a significant growth trend in advisors using social media, but also found compliance deficiencies in existing social media regulations.
CRM March 2012	Prepare for a Multichannel Support Environment The social media eruption emphasizes the importance of connecting with customers on their preferred interaction channels. However, while doing so is beneficial to companies and their customers, it presents other challenges.
CRM March 2012 Marshall Lager	Keeping It Natural Social streams are what you put into them -- for better or worse. Hit me with the right business opportunity or ad at the right time and you've got my attention, regardless of where I see it; clog my view with shotgun marketing and you are lost.
CRM March 2012 Leonard Klie	Being Hospitable Means Being Social Hotel chains open communities to communicate with guests.
CRM March 2012 Leonard Klie	Who Benefits from QR Codes? 2D bar codes are a great marketing strategy, at least in theory.
CRM February 21, 2012	SAS Acquires aiMatch SAS acquisition brings advanced analytics to the digital advertising industry.
CRM February 24, 2012 Vijay Muthupalaniappan	Build a Great Customer Experience Using Your CRM Platform Extract, engage, entice.
AFP eWire February 28, 2012	Social Media - You're Not Herding Sheep, You're Tending a Garden Social media marketing requires that we serve our community first.
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