Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch April 7, 2005 Greg Jarboe	Blogs, Boards, and Posts: Capturing Consumer Buzz Online A new category of software tools has emerged that uses search engine technology to find and organize consumer-posted thoughts and opinions. Here is an overview of some opinion sites and blogs.
The Motley Fool April 4, 2005 Rick Aristotle Munarriz	Is Google Too Generous? Google is aiming for incremental ad revenue. Its lack of any email services to upsell -- like Yahoo! and Hotmail do -- means that it can focus on driving as much traffic as possible to serve up as many relevant ads as it can produce. Investors should just be grateful.
InternetNews March 31, 2005 Susan Kuchinskas	Google Takes Hit in U.S. Trademark Case Court ruling means American Blind & Wallpaper Factory trademark suit over keyword-based ads can proceed.
The Motley Fool March 30, 2005 Tim Beyers	TiVo Channels Google The digital video recording pioneer tests pop-up ads, but there's more to the idea than meets the eye.
InternetNews March 29, 2005 Michael Singer	Google to Buy Web Analytics Company Urchin's software to help Google advertisers track marketing performance much better than they're able to now.
Search Engine Watch March 29, 2005 Eric Ward	Looking for Links In All The Wrong Places? In their frenzy to build links to curry favor with the major search engines, web site owners miss a far more important audience that's increasingly turning to topical search sites.
AFP eWire March 28, 2005	ISPs Block 22 Percent of Permission-Based Email, Believing it to be Spam Corporate e-mail mistakenly considered spam by ISPs is a growing problem, up 3.3% over the second half of 2003, noted the study.
Search Engine Watch March 28, 2005 Chris Sherman	Enhancing Your Image with Snap.com Logos help build brand awareness, and upstart search engine Snap makes it easy for you to add your corporate image to search results.
Search Engine Watch March 24, 2005 Fredrick Marckini	Why Quality Content is Key For Search Engines Why did the subject of 'content' find its way onto the agenda of a search engine marketing conference? Because the law of search engine marketing is clear: less content, lower rankings. But what are the characteristics of good content?
The Motley Fool March 24, 2005 Rick Aristotle Munarriz	Google's Potentially Fatal Flaw Even the world's most valuable dot-com can be one misstep away from falling out of favor.
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