Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 341-350 Newer>

The Motley Fool February 28, 2005 Tom Taulli	The Switzerland of Online Marketing? In the age of online advertising, companies need ways to measure results. That's where WebSideStory comes in. In the fourth quarter, revenues were $6.5 million, which was up 43% from the same period in 2003.
InternetNews February 25, 2005 Sean Michael Kerner	Shop and Become.com The site combines price comparison and product research to provide a Google-like online shopping experience.
InternetNews February 24, 2005 Roy Mark	Claria Exec Joins DHS Privacy Committee Chief privacy officer for adware firm formerly known as Gator is now representative on panel advising in privacy issues.
Inc. March 2005 Lora Kolodny	Does Google Enable Trademark Infringement? Are the Google lads up to no good? Lawsuits that charge search engines with trademark infringement could upend online advertising...
Search Engine Watch February 24, 2005 Heather Lloyd-Martin	Forecasting Paid Search Traffic Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently optimizing a paid search budget involves far more than setting random bid prices and guessing at returns.
The Motley Fool February 24, 2005 Karl Thiel	Really, It's Not Spyware Viewpoint claims to be offering spyware that's not. But who wants to plug any new software into their browser that comes from an advertising company. And therein lies the rub.
The Motley Fool February 24, 2005 Seth Jayson	Pizza of the Elves Online In-game food ordering may sound goofy, but it's just a glimpse of what's to come. There are plenty of ways that smaller players, like Electronic Arts, could capitalize on these trends and reward shareholders.
Search Engine Watch February 23, 2005 Grant Crowell	Search Engines and Legal Issues A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another of driving up your advertising costs through click fraud. What are your legal options?
Search Engine Watch February 22, 2005 Heather Lloyd-Martin	Pay-Per-Call: A New Avenue for Search Marketers Many small-to-medium sized businesses are missing the local search marketing revolution because they don't have a web site. Enter pay-per-call, a new type of online advertising that mixes search functionality and on-the-phone interaction.
Insurance & Technology February 18, 2005 Katherine Burger	Blogging for Dollars Any financial services firm or other mass marketer that hasn't begun to at least figure out how to deploy Web logs is going to be left behind by more savvy, creative and aggressive players.
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