Marketing

Magazine articles on marketing on the internet.

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The Motley Fool February 18, 2005 Stephen D. Simpson	Does ValueClick Have Value? The Internet advertising company is posting strong growth, but could a backlash be coming?
Search Engine Watch February 17, 2005 Andrew Goodman	Search Engine Showdown: Black Hats vs. White Hats at SES What does a 'hardcore search engine optimizer' look like? Does he wear a black hat? With little holes cut out in the top to allow for horns? Attendees at the 'Black Hat, White Hat, & Lots of Gray' session at Search Engine Strategies Chicago got to find out.
The Motley Fool February 17, 2005 Tom Taulli	aQuantive Gets M&A Magic The surge in online advertising, which is boosting the performance of companies like Google, is certainly benefiting aQuantive. With its stock price starting to move, aQuantive may be ready to get even more deals done.
Search Engine Watch February 16, 2005 Bill Hunt	What, Exactly, is Search Engine Spam? There's a subtle boundary that separates acceptable search engine optimization practices from the shadier techniques used by spammers. How can you recognize the difference between white-hat and black-hat techniques?
Search Engine Watch February 15, 2005 Grant Crowell	Avoiding Search Engine Woes with Multiple Domains and Websites Operating multiple sites using numerous domains may trigger search engine spam penalties if you're not careful with implementation.
HBS Working Knowledge February 14, 2005 Julie Jette	Desktop Search and Revenue Streams Search is a hot topic in high tech right now. In 2004, $10 billion was spent in online advertising. By 2008, that amount is expected to double. So industry experts at Cyberposium's "Search Visionary" panel drilled down for the most promising avenues to growth.
Search Engine Watch February 14, 2005 Shari Thurow	Local Search Marketing Tactics It's tempting to think of local search as merely a subset of a broader search marketing campaign, but best results come with tactics specifically tailored to the uniquely nuanced needs of searchers looking for local information and services.
BusinessWeek February 21, 2005 Ben Elgin	Keywords For Ad Buyers: Pay Up It's costing more and more to link Net ads to popular search terms.
Search Engine Watch February 10, 2005 Bill Hunt	Web Standards vs. Search Friendly Sites: Can You Have Both? Web designers don't understand search optimization, and search marketers are clueless about usability and style--at least according to conventional wisdom. The good news is, those attitudes are slowly starting to change.
Search Engine Watch February 9, 2005 Mike Grehan	Surveying the Search Landscape At the Search Engine Strategies conference on search engine marketing and optimization issues, acknowledged search engine expert Danny Sullivan surveyed the past year's search engine events and looked toward the future.
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