Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch February 8, 2005 Greg Jarboe	Report: Most Search Marketers are Unsophisticated The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch.
Search Engine Watch February 7, 2005 Patricia Hursh	Lobbying for Your Search Marketing Budget Experts share advice for both search marketing agencies and internal marketing professionals.
BusinessWeek February 14, 2005 Spencer E. Ante	High Stakes For Casino City CEO Michael Corfman is suing the Justice Dept. over online gambling ads. The Justice Dept. has sent letters to Web sites and broadcasters that accept such ads, informing them they "may be aiding and abetting these illegal activities."
CRM January 21, 2005 Colin Beasty	Harbor Freight Tools Cans Spam The retailer has seen double-digit results through better targeting its email marketing.
InternetNews January 28, 2005 Susan Kuchinskas	FTC Closing CAN-SPAM Loopholes Spam-fighting feds figure out the fine points of anti-spam law.
The Motley Fool January 28, 2005 Rick Aristotle Munarriz	LookSmart FeelDumb LookSmart is proving to be the bust in the paid search boom.
Search Engine Watch January 27, 2005 Danny Sullivan	AlmondNet Debuts "Post-Search" Search Behavioral Ad Network This new program delivers advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo.
Search Engine Watch January 26, 2005 Anne Kennedy	The Power of Virtual Search Engine Marketing Outsourcing has hit virtually every industry, and now it has become a vital strategy for search engine marketing firms that not long ago insisted on attending to every detail. Here's how the trend is playing out.
Search Engine Watch January 25, 2005 Fredrick Marckini	Integrating Search with Other Marketing Search marketing is still 'stand-alone,' existing largely outside of the traditional marketing mix, but this must change, to address the needs of consumers who are increasingly turning to search to make all types of buying decisions.
The Motley Fool January 25, 2005 Rich Duprey	AOL Adds Pay-Per-Call Online giant adds local search advertising model that holds promise for small business.
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