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Search Engine Watch
February 4, 2002
Danny Sullivan |
Europe's Paid Placement Warriors Unlike in the US, Overture faces competition for major partners in the form of United Kingdom-based Espotting...   |
Search Engine Watch
February 4, 2002
Danny Sullivan |
Google Ousts Overture At Earthlink, Begins Ad Distribution Google has begun serving up search results to users of the Earthlink web site, taking over a partnership previously held by Overture and marking the first move to distribute its paid AdWords listings outside the Google web site... |
Bank Technology News
January 2002
Maria Bruno |
Citibank's c2it Service Offers Bounty A commission-based advertising system is the way of the future, proponents say... |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines... |
Search Engine Watch
November 5, 2001
Danny Sullivan |
Congratulations! You're A Search Engine Marketer! As the nature of search engine promotion has expanded and matured, the label search engine optimization hasn't seemed to cover what some companies and individuals feel they do. But what should come to replace it, if anything? |
Search Engine Watch
November 5, 2001
Danny Sullivan |
Desperately Seeking Search Engine Marketing Standards It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck... |
Entrepreneur
November 2001
Melissa Campanelli |
Guaranteed Results Entrepreneurs are buying prime locations in search-engine results. Should you? |
Wired
October 2001
Chip Bayers |
I'm Feeling Lucky Google's built a no-nonsense path to profitability by treating advertising just like search. The secret? Three words, ranked by relevance: Results. Results. Results... |
PC World
October 2, 2001
Rick Perera |
New Tool Fuels Battle of the Banner Ads AdKey's software allows Web sites to lock out users who use apps that block banners and pop-up ads... |
Entrepreneur
September 2001
Melissa Campanelli |
Prying Eyes The cry has gone out from Web surfers everywhere: "Stop looking at me!" How can your marketing plan respect their wishes? |
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