Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch July 23, 2010 Marc Poirier	Real-time Bidding: The SEM Perspective Get ready people. Real-time bidding works a great deal better than old school display.
Search Engine Watch July 23, 2010 John Lee	Claim Your SERP Real Estate With Google's Product Extension Ads A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your PPC ads.
The Motley Fool July 23, 2010 Dan Dzombak	The Hottest Toyota Product Placement Ever But I recently came across a video with an awesome use of a Toyota
CRM July 16, 2010 Juan Martinez	What is Your Social Intelligence IQ? Listening platforms power what Forrester refers to as "Social Intelligence" - the concept of informing marketing and business decisions with insights found in social media data.
InternetNews July 22, 2010	Microsoft Begins Yahoo Search Integration As it looks to narrow the gap with market leader Google, Microsoft has begun testing its search engine technology on Yahoo's sites and plans to begin transitioning advertisers later this summer.
Search Engine Watch July 22, 2010 Mark Drummond	Searching For the Perfect Purchase Process in Social Media, Real-Time Search How to best use real-time search, social networks, and question-and-answer sites to improve the product purchase process.
Search Engine Watch July 22, 2010 Jason Tabeling	After the Click: What Products Do Your Users Actually Buy? Understanding user behavior, and having the most granular data available, can give you the advantage and help drive business in PPC and beyond.
The Motley Fool July 22, 2010 Rex Moore	How Google Will Dominate the Future of Advertising It's not about ski jackets in summer anymore.
Entrepreneur August 2010 Jason Ankeny	Another Place to Hang Your Shingle Google Places gives you a virtual storefront where you can track traffic.
Search Engine Watch July 21, 2010 Joseph Kerschbaum	Details on How the Yahoo/MSN Merger Will Affect Your PPC Campaign Latest update and tips on the upcoming merger, plus what it means for your adCenter and Yahoo PPC accounts.
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