Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch July 21, 2010 Michael Bonfils	10 Missed Opportunities in Search Engine Marketing in Japan Why Japan is the most difficult country to provide both natural search engine optimization and paid search marketing service for. Part one of two.
InternetNews July 20, 2010	Google Redesigns Image Search Page Google unveils a new user interface for its image search page with new features and a new ad format.
Search Engine Watch July 20, 2010 Garry Przyklenk	SMART Social Media ROI: Show me the Money! Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money.
Search Engine Watch July 20, 2010 Jeremy Hull	Paid Search Keyword Building the Smart Way! This six-step process for building a keyword list will help you craft effective ad groups and landing pages for PPC success.
Search Engine Watch July 20, 2010 Adam Goldberg	What's the 'A' In CPA For Display? With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is in display.
The Motley Fool July 20, 2010 Kris Eddy	Playing Google's Game Would you want to have a hand in making sure online ads you see are of interest to you?
Search Engine Watch July 19, 2010 Josh McCoy	SEO, the SERPs, and Your First Impression First impressions aren't just for first dates anymore. Taking advantage of free tools, smart thinking, and your visitor's best interests can be key to converting visitors into customers.
Search Engine Watch July 19, 2010 Kaila Strong	How Social Are Your Customers? You need the right information about your customers' social media habits. Here's how you can find out where they spend their time online, where to get demographic data, and determine their levels of participation.
Search Engine Watch July 16, 2010 Nichola Stott	Are We Over-Engineering the Link Graph? Brand versus keyword-rich anchor text: a case study on ranking factors.
Search Engine Watch July 16, 2010 Frank Watson	Paid Search Success Needs Great E-mail Marketing When developing your PPC strategy, don't forget about e-mail. Use your keyword, ad, and landing page data to improve conversions.
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