Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch July 8, 2010 Melissa Mackey	Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign.
Search Engine Watch July 8, 2010 Jeff Beard	Who's the Best Authority to Own and Manage Business Listings? More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard against inaccurate or inconsistent info on local search sites.
Search Engine Watch July 7, 2010 Alex Cohen	3 Techniques to Avoid the High Cost of Free Search Marketing Tools Don't let people, process, or platforms stand between you and better paid search results.
Search Engine Watch July 7, 2010 Jeremy Bencken	Reports of the Death of Guest Blogging for Link Building are an Exaggeration Ask yourself these three questions to help maximize the effect of your next guest blogging campaign.
Search Engine Watch July 6, 2010 Jennifer Van Iderstyne	Why No One is Linking to You Giving a link is like giving a vote of confidence and trust. Here are the main reasons why your link building efforts may be failing, and how to turn it around.
Search Engine Watch July 6, 2010 Adam Audette	Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 3) A framework for SEO strategy that captures the three primary elements of search engine optimization. The final installment of a three-part series.
CRM June 29, 2010 Juan Martinez	Google's View of the Mobile Web's Future Mobile Marketing Forum '10: An executive of Google explains how his company plans to capitalize on mobile devices, and the notion of immobile browsing.
Search Engine Watch July 2, 2010 Duncan Parry	What do the iPad and Tablet Computers Mean for Search? Hype aside, what the rise of the iPad and other table computers means for search campaigns.
Search Engine Watch July 1, 2010 Kristine Schachinger	Universal Design: One Site to Rule Them All How semantically correct (X)HTML + CSS + accessibility = universal design. As someone who has been building websites for over 11 years, I can tell you the two areas that are the least understood and the most maligned are compliance and accessibility.
Search Engine Watch July 1, 2010 Justilien Gaspard	Developing a Custom Link Building Campaign A custom link marketing campaign will increase your quality links and increase your online exposure. Here's how.
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