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Search Engine Watch
June 9, 2010
Alex Cohen |
The Google Tax: The High Price of Free Search Marketing Tools The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business.   |
Search Engine Watch
June 8, 2010
Jennifer Van Iderstyne |
Build Links Without a Computer If you have a quality website with link-worthy content, here are four ways you can gain links offline. |
Search Engine Watch
June 8, 2010
Adam Audette |
Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 2) A framework for SEO strategy that captures the three primary elements of search engine optimization. Part two in a three-part series. |
Search Engine Watch
June 7, 2010
John Greer |
How to Measure Success in an SEO Campaign Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health. |
Search Engine Watch
June 7, 2010
Bas van den Beld |
Search & Social Media in the Dutch Elections, Part 2: YouTube Holland's political candidates have embraced YouTube this election, but are they using it well to have real discussions with voters, or are they treating it like old media? |
Search Engine Watch
June 4, 2010
Duncan Parry |
Is Retargeting Ready to go Mainstream? (Part 2) The maturing of the digital industry, third-party tools, and display advertising options should drive the adoption of retargeting. |
InternetNews
June 3, 2010 |
Google Snags Invite Media in Display Ad Bid Google continues its aggressive rate of acquisitions, this time snapping up Invite Media, a firm specializing in real-time bidding technology for selling display ads. |
Search Engine Watch
June 3, 2010
Frank Watson |
Larry and Sergey Always Want a Happy Ending With Their Backrub Google's acquisition of Invite Media means added ability to target advertising and bid according to more granular information than the content on the page or the search query. |
BusinessWeek
June 3, 2010
Shahine & Derhally |
Online Advertising Spending Surges in the Middle East Large Internet companies are taking note of the region's recent vigor, and a potential surfing population of 300 million in 22 countries. |
BusinessWeek
June 3, 2010
Peter Burrows |
Microsoft's Click Laundering Crusade Microsoft and Google need to stay vigilant to keep up with ever more sophisticated click fraud schemes. |
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