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CRM
June 2010
Juan Martinez |
Infiltrating the Community When customers gather in social networks beyond the brand's control, the marketing effort has to adapt.   |
CRM
June 2010 |
What You Are Is Who You Are On January 3, 2009, Zappos.com Chief Executive Officer Tony Hsieh posted Your Culture Is Your Brand, a now-famous message on the company's blog. |
CRM
June 2010
Ian Jacobs |
Postcards from the Edge Just because you can engage with a community doesn't mean you have to. |
CRM
June 2010
Melissa Parrish |
Five More Community-Prep Steps So you feel ready to launch your customer community? Sure, you've covered the basic guidelines - but you're not ready yet. |
CRM
June 2010
Lauren McKay |
Crashing the Community Nestle feels the crunch when its own social network turns from semi-sweet to dark. |
CRM
June 2010
Juan Martinez |
What Is Going On Down There? In the land of 'feminine-hygiene marketing,' a new campaign changes the way products are advertised. |
CRM
June 2010
Juan Martinez |
Market Focus: Sports and Entertainment Facing Off with Social Media: Two National Hockey League franchise have goals for Facebook and Twitter. |
CRM
June 2010
Juan Martinez |
Required Reading: Measuring Your Social Marketing In his new book, Social Media Metrics, Jim Sterne explains the right way to gauge your success. |
CRM
June 2010
Lauren McKay |
Learn Before You Leap Leapfrog, a maker of educational products, gives its customers something to jump up and down about: an online community powered by Lithium Technologies. |
CRM
June 2010
Juan Martinez |
A Community in Crisis A specialist in real estate information tries to push its properties amid a sea of foreclosures. |
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