Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch May 24, 2010 Eli Goodman	What History Tells us About Facebook's Potential as a Search Engine, Part 2 The search behaviors developing on Facebook suggest it has the potential to become a viable search engine, and possibly even could redefine how we think of search.
Search Engine Watch May 24, 2010 Josh McCoy	Breaking the Single Keyword Obsession in SEO Campaigns Structuring a site to be SEO-friendly, as well as reinforcing a keyword theme in your content strategy that greatly expands the broad term desired, should result in great rankings for competitive terms.
Search Engine Watch May 22, 2010 Laszlo Xalieri	The Future of Search: A One-Act Play in Three Acts (Act Two) Consumer/user privacy concerns are no joke, as Google and Facebook well know. Your "don't be evil" policies are only as good as your data security.
InternetNews May 21, 2010	Microsoft Files Suit Against Click Fraudsters Claiming that it has detected a novel form of click fraud that was gouging advertisers, Microsoft's legal team has sprung into action with a pair of lawsuits this week.
Search Engine Watch May 21, 2010 Alex Cohen	Why Google Wants to Eliminate Bidding In Exchange for Your Profits How Google is removing CPC and bidding from paid search and the implications of these changes.
Search Engine Watch May 21, 2010 Frank Watson	Apple Buying Siri: Will Search Agents Replace Search Engines? The growth of mobile devices is developing a new search method that could ultimately service a large number of queries normally answered by the engines. Google is well aware of the market and is building its Droid Army.
Search Engine Watch May 20, 2010 John Lynch	Powerful SEO Content: Understanding Breadth of Coverage More credible pages leads to more authority and greater opportunities to rank for competitive terms. Here are four ways to demonstrate breadth of coverage to search engines.
Search Engine Watch May 20, 2010 Price Glomski	Image Ads in Search - Yep, They Help Advertisers can increase revenues with visually rich search engine marketing. A look at some opportunities and strategies in Google's plus box and Sitelinks, and Yahoo's Rich Ads in Search.
Search Engine Watch May 19, 2010 Andy Atkins-Kruger	The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more.
Search Engine Watch May 19, 2010 Kevin Gibbons	How to be a Social Media Medic Fixing a broken social media strategy takes a lot of hard work. Here are five tips on how to start repairing the damage.
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