Marketing

Magazine articles on marketing on the internet.

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CRM May 2010 Lior Arussy	The Tribal Evangelist Your biggest fans can be your best marketers - provided you do everything in your power to enable them.
CRM May 2010 David Rich	The New Behavior of the Social Customer By integrating social CRM and customer strategy, you can improve your market position with better services, lower operating costs, and higher performance.
CRM May 2010 Paul Greenberg	Boarding the Cluetrain Transparency and authenticity are the cornerstones of trust between a company and its customers.
CRM May 2010 Juan Martinez	Can Marketers Behave Themselves? As empowered customers traipse across the Web, they leave ever-juicier bread crumbs of behavior in their wake. The government may step in to limit what marketers are allowed to scoop up.
CRM May 2010 McKay & Weinberger	Required Reading: Funneling the Future The flatter the world, the further the reach of the empowered customer. In his new book, "Flip the Funnel," Joseph Jaffe explains how that may finally bring down silos once and for all.
On Wall Street May 1, 2010 Gerri Leder	Keeping In Touch And Getting New Business With Social Media Personal use of Facebook and business use of LinkedIn are converging, sometimes leading to new business and sometimes just rekindling relationships with acquaintances who might otherwise be lost.
Search Engine Watch April 30, 2010 Marc Poirier	Google Hearts Agencies XOXOXO Google invests in new training programs, changes the API fee system, and creates lists of certified partners. So how does this change the game for agencies?
BusinessWeek April 29, 2010 Peter Burrows	Innovator: Omar Hamoui Hamoui created a way for advertisers to place targeted ads on mobile Web sites to reach the growing legion of smartphone users worldwide
Search Engine Watch April 29, 2010 Mark Drummond	What's the Job of a Real-time Search Engine? What do we expect of real-time search, and how are those expectations different from what we expect of traditional reference search? When might we say that a set of search results is good?
Search Engine Watch April 29, 2010 Jason Tabeling	3 Reasons to Spend Money on Branded Terms Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here's how.
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