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Search Engine Watch April 20, 2010 Mark Hanson |
Labour's View: Interactive Videos Launches New Era in Politics The ultimate success test of whether these kinds of innovations work is how many votes are racked up on election night. The way technology is being harnessed to involve voters and find ways of removing the walls erected around the process is exciting.  |
InternetNews April 19, 2010 |
McAfee Aims to Shut Down 'Malvertisers' Deal with Adgregate aims to certify that e-commerce and advertisers are legit.  |
InternetNews April 19, 2010 |
Ad Groups to Ask Hill Leaders to Block FTC Growth Amid fears that an expanded rulemaking authority at the Federal Trade Commission could stifle online advertising and other developing marketing channels, industry groups plan to take their appeal to Senate leadership as financial regulatory reform bill heads to the floor.  |
Search Engine Watch April 19, 2010 Greg Habermann |
Online Video Analytics: Getting Started with YouTube Insight A basic overview of what information is provided by YouTube's video analytics tool and how to retrieve it. Part two of a five-part series.  |
Search Engine Watch April 16, 2010 Michael Boland |
iAds and iPads: New Directions in Mobile Advertising (and Search) With Apple's iAd challenging Google, the mobile search ad wars are heating up. Will Apple teach advertisers to think different?  |
Information Today April 15, 2010 |
SAS Social Media Analytics Tool Extracts Marketing Data from Social Networks Its new enterprise solution product, SAS Social Media Analytics, will tap into online conversation data to help medium and large companies understand, predict, and act on social media data.  |
InternetNews April 15, 2010 |
Google Credits Online Ad Surge for Big Earnings The beat goes on for Google, which reported a 23 percent year-over-year revenue growth in its quarterly earnings report.  |
Search Engine Watch April 15, 2010 Melissa Mackey |
Has Yahoo Search Marketing Become A 'Dog'? Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers.  |
InternetNews April 14, 2010 |
Online Advertisers Again Paying Top Dollar New signs of life and activity are found in online advertising along with hints of what works for Web marketers, both good news for the resurgent online ad sector and small business.  |
Search Engine Watch April 14, 2010 Alex Cohen |
Google Wants Your Profit Margin, Should You Give It To Them? Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and how you can respond. Part one of two.  |
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