Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch March 16, 2010 Herndon Hasty	SEM: A Call to Action A call to action in your ads and your site is critical. Getting your potential customers' attention is important, but getting them to direct that attention to doing what you want them to do is an absolute.
Search Engine Watch March 15, 2010 Bas van den Beld	Did Bing Outsmart Google in Their Real Time Results Strategy? A new study shows that the real time results in Google are overlooked by most users. Will Bing rule as a real time search engine, or does Google have another trick up their sleeve?
Search Engine Watch March 15, 2010 John Greer	What Does Google Social Search Mean for SEO? Consider implementing these tips to expand your real estate in search results.
Commercial Investment Real Estate Mar/Apr 2010 Skip Duemeland	Video Primer As sites like YouTube continue to grow, commercial real estate professionals are starting to see results from Web video marketing.
Search Engine Watch March 12, 2010 Frank Watson	Do Top Students Get to Pray in Google Church? Competitive spaces require creative methods for getting well ranked. But are big PPC spenders given SEO leeway?
Search Engine Watch March 10, 2010 Kevin Gibbons	SEO vs. PPC Debate -- Which Do You Prefer? There's a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you?
Search Engine Watch March 9, 2010 Eric Enge	Don't Over Optimize Your Site SEO is a best practices game. Understanding how not to over optimize is an important part of the mix.
Search Engine Watch March 8, 2010 Blake Suggs	Winning the Multi-Agency Game: Can't We All Just Get Along? Some survival tips for when you're asked to work with your clients' other agencies.
Search Engine Watch March 5, 2010 Ken Shafer	Passing The Torch as an SEO Manager At some point in your career as an SEO manager, you may decide to leave your current employer for greener pastures. How you help your soon-to-be former employer during this time says a lot about you as a professional.
BusinessWeek March 3, 2010 Burrows & Galante	Yelp: Advertise or Else? The site faces a lawsuit -- and a barrage of criticism -- for mingling ads and reviews.
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