Marketing

Magazine articles on marketing on the internet.

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InternetNews February 26, 2010	Firms Casting a Wide Net for Social Media New research suggests that as businesses explore social media tools to promote themselves and engage with customers, many are looking beyond the big communities like Facebook and Twitter.
Search Engine Watch February 26, 2010 Frank Watson	Forget Shorty: Long Tail Keywords Convert Cheaper Don't miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically.
CIO February 24, 2010 Kim S. Nash	Zappos tries video sharing to boost sales The online retailer bets that sharing video of the products it sells and helping customers share their own will put shoppers in the mood to spend.
Search Engine Watch February 24, 2010 Parks Blackwell	What Can Mobile Do? The transition for advertisers from online to mobile search is still in its infancy, so there are massive benefits for early adopters. Get ahead of other marketers, understand the space, and drive your brand as a leader.
Entrepreneur March 2010 Jason Ankeny	The New Advertising Age Meet Omar Hamoui, the entrepreneur who channeled innovation and frustration to build a mobile advertising network Google couldn't live without.
Entrepreneur March 2010 Gwen Moran	My Smartphone Sent Me How savvy businesses are finding customers on Foursquare, Twitter and Meetup.
Entrepreneur March 2010 Jason Ankeny	Shopping Gets Even More Social Bargain hunting meets viral marketing via Groupon. Many of Groupon's partners are small, fledgling businesses unknown to many consumers.
PHONE+ February 23, 2010 Heather K. Margolis	Branding Key to Social Media Marketing Success No matter what you call it or how you use it, you cannot deny that social media marketing is here to stay.
Search Engine Watch February 23, 2010 Eric Enge	Using Linkscape Metrics to Prioritize Link Building Campaigns How to get the most out different backlink reports and generate high value link targets.
Search Engine Watch February 23, 2010 Mark Jackson	Focus on the User How do you make sure that your Web site is user friendly? Here are some tips to avoid setting yourself up for search engine optimization disaster.
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