Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch February 12, 2010 Frank Watson	PPC Consulting: Avoiding the Client Bad Beat Stories A cautionary tale of how consultants should structure pay for paid advertising spends.
BusinessWeek February 11, 2010 Douglas MacMillan	Google's New Billion-Dollar Baby Display advertising, most of it on YouTube, is surging, helping to offset a slowdown in the growth of search.
Search Engine Watch February 11, 2010 Justilien Gaspard	How to Build Links, Increase Traffic and Exposure Getting your company's content published on third-party Web sites helps generate links and increases traffic and exposure. Five tips for streamlining the process.
Search Engine Watch February 10, 2010 Alex Cohen	The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further.
InternetNews February 9, 2010	How Did Super Bowl Advertisers Follow Up Online? Gomez, a specialist in Web performance, examines which of the companies that shelled out for Super Bowl spots did the best job keeping their sites hopping after the big game.
InternetNews February 9, 2010	Yahoo Tops Display Ad Sector in 2009 Online metrics firm comScore looks back at the digital highlights of 2009, noting Yahoo's hegemony in the display space, and the continued rise of Facebook in the social networking arena.
Search Engine Watch February 9, 2010 Eric Enge	Why Brand Building Isn't Enough The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value.
InternetNews February 8, 2010	Facebook Pulling Microsoft Banner Ads Facebook's exclusive ad partnership may have fallen short of promise, but Microsoft touts expanded search relationship with the popular social site.
Search Engine Watch February 8, 2010 Ron Jones	Universal Search Optimization 101 Specific tips for optimizing videos, images, local search, news, shopping, or other rich content.
Search Engine Watch February 5, 2010 Marc Poirier	Managing Client PPC Campaigns on the Go Don't leave things to chance when you leave the office for any significant period of time. Here's how to keep your campaigns running smoothly.
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