Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch February 4, 2010 Jason Tabeling	Review your PPC Keywords Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently.
InternetNews February 3, 2010	AOL Posts Profit in First Quarter as Independent After spinoff from Time Warner, standalone AOL reports first financial results, posting a modest profit amid declining revenue.
Search Engine Watch February 3, 2010 Michael Bonfils	Top International Search Marketing Failures to Avoid in 2010, Part 2 Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators.
Search Engine Watch February 2, 2010 Herndon Hasty	Selling Search up the Chain: Money & Traffic Looking to start a search campaign quickly? Make your case by focusing on the money and traffic that can be gained.
Search Engine Watch February 1, 2010 Ron Jones	Universal Search 101 Optimizing for universal search offers new opportunities to develop richer content, explore new marketing channels, and sets you up for future success.
CRM February 2010 Jessica Tsai	The Lowest Cost of All Why the nonprofit sector should embrace social media and viral marketing.
CRM February 2010 Paul Greenberg	The Shotgun Marriage of Sales and Marketing In this exclusive excerpt from the fourth edition of the industry bible, a legendary thought leader explains why the unification of sales and marketing is finally upon us.
CRM February 2010 Lauren McKay	Adding the Persona Touch With an eye on the user experience, some brands are inviting imaginary friends to the party.
CRM February 2010 Naomi Marr	Ciena Cozies Up to Its Partners Community tools from Mzinga help a communications company communicate.
CRM February 2010 Christopher Musico	Sales Enablement Tools Make the Selling Simpler: Organizations want sales reps to have access to the right information at the most critical moments.
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