Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 251-260 Newer>

InternetNews September 20, 2004 Ryan Naraine	AOL Opens AIM to Bot Makers In search of instant messaging revenues, AOL looks to enterprise instant messanging bots. IM bots can be used to market to consumers, or to communicate with employees and business partners.
Entrepreneur October 2004 Catherine Seda	It's All About Results Wish you could pay for results instead of high hopes when it comes to online marketing? Then a pay-for-performance program may be right for your business.
Search Engine Watch September 14, 2004 Heather Lloyd-Martin	Delving Deep Inside the Searcher's Mind Industry experts from Enquiro, Vividence, iProspect and Google asked searchers, "What are you thinking?" Their research unearthed some surprising results that will help site owners better understand their customers.
The Motley Fool September 14, 2004 Alyce Lomax	AOL: Back to the Future? As Web advertising heats up, is everything old new again?
Search Engine Watch September 8, 2004 Greg Jarboe	Trademark vs. Search: Do you Soo...gle? Does Geico's trademark lawsuit against Google have merit? How will the case be argued? What's the likely outcome of the trial? How will it impact the search community? A mock court of trademark experts weighs in with their verdict.
The Motley Fool September 3, 2004 Rick Aristotle Munarriz	Google's Common AdSense Google has so many sponsors bidding for clicks on paid search results that the company has been quick to launch its own Gmail email service and win the hearts of mainstream website publishers with its AdSense program.
Search Engine Watch September 2, 2004 Danny Sullivan	Overture Shifting To Default Broad Match Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch.
The Motley Fool September 1, 2004 David Meier	Google: Ultimate Demand Generator Is Google a portal or a sales channel?
Search Engine Watch August 26, 2004 Chris Sherman	Search Engine Executive Roundtable, Part 2 How do the search engines view search marketing firms? What are the growth drivers of the industry? And Is the search 'bubble' going to pop soon? Danny Sullivan continues his discussion with four top search executives.
InternetNews August 25, 2004 Ryan Naraine	Google to Pay Bloggers Looking to lure new users to its Blogger publishing platform, Google plans to give up a slice of its own advertising pie.
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