Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch December 4, 2009 Frank Watson	It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends With a decrease in overall advertising, Google looks to help offset some lost ad revenue by increasing the amount they get from existing advertisers.
BusinessWeek December 3, 2009 Stephen Baker	Beware Social Media Snake Oil Hordes of marketing "experts" are promoting the value of wikis, social networks, and blogs. All the hype may obscure the real potential of these online tools
Search Engine Watch December 3, 2009 Sage Lewis	Tickets and Pies Push the conversion rates of your promotions into the stratosphere using these tips.
The Motley Fool December 3, 2009 Rick Aristotle Munarriz	Eric Schmidt Knocks on Rupert Murdoch's Door Google fights back before News Corp. has a fling with Bing.
Search Engine Watch December 2, 2009 Andy Atkins-Kruger	How Language Affects the Long Tail Every language is different and presents its own challenges. You must be linguistically thorough with your keywords to be successful.
Search Engine Watch December 1, 2009 Herndon Hasty	That's so 2004: Everything Old Is New Again Taking care of the fundamentals will ensure that your business can withstand the biggest changes. It will also give you the time and resources necessary to pursue the newest and most aggressive strategies to layer on top of a firm foundation.
Search Engine Watch November 30, 2009 Ron Jones	Measuring Success 101, Part 2 Don't disregard fundamentals such as defining goals, incorporating benchmarks, and using tools when setting up success metrics.
Search Engine Watch November 30, 2009 Erik Qualman	Social Media FAQs Answers to some of the most often asked questions about social media marketing.
The Motley Fool November 30, 2009 Tim Beyers	Rupert Murdoch Isn't Saving Anything Is Murdoch baiting the industry by equating links with content? Or is he on a genuine quest to return profits to a flagging industry?
Search Engine Watch November 25, 2009 Bill Hunt	Gain Efficiencies with a Global Search Center of Excellence A central search team can help drive your search marketing success and minimize the number of search crises you encounter each day.
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