Marketing

Magazine articles on marketing on the internet.

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InternetNews August 19, 2004 Susan Kuchinskas	Post Google IPO: Now, the Really Hard Part With Google's IPO completed, the search leader must compete not only on its stock price, but on its core search technology and its search engine marketing offering.
Entrepreneur September 2004 Amanda C. Kooser	What's in a Name? A recently proposed .mail top-level domain could change the way many businesses send out legitimate marketing e-mails by separating them from spam.
Search Engine Watch August 19, 2004 Danny Sullivan	Lawsuit Filed Over Search & Gambling Ads Yahoo, Google and other major web sites have been hit with a lawsuit saying they carry online gambling ads in violation of California law. This comes after two of the major search companies earlier this year made moves that were supposed to remove online gambling ads entirely.
Search Engine Watch August 18, 2004 Shari Thurow	Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.
Search Engine Watch August 17, 2004 Shari Thurow	Search Engines and Competitive Research Search engines can tell you a lot about your competition, if you know what to look for. A panel of experts offers tips on profiling your competition and their online marketing efforts.
InternetNews August 10, 2004 Roy Mark	FTC Settles with Pop-up Ad Operators Scheme involved exploiting Windows Messenger Service to barrage consumers with ads.
InternetNews August 9, 2004 Susan Kuchinskas	Yahoo and Google Settle The search rivals jettison litigation over search engine marketing patents in favor of healthy competition.
The Motley Fool August 9, 2004 Rick Aristotle Munarriz	Clicking for Gems Multimedia advertisers ValueClick and DoubleClick may be worthy investments.
InternetNews August 4, 2004 Pamela Parker	America Online Acquires Mailblocks Challenge/response e-mail technology, like the kind Mailblocks created, is sure to gain momentum, creating headaches for marketers.
The Motley Fool August 4, 2004 Rick Aristotle Munarriz	ValueClick's Second Chance A high-flying stock descends, providing a compelling opportunity to hop into the online advertising sector.
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