Marketing

Magazine articles on marketing on the internet.

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CRM October 2009 Jessica Tsai	Who Do You Trust About Trust? What to do with conflicting research from reputable sources.
CRM October 2009 Jessica Tsai	Required Reading: In Us We Trust Chris Brogan, co-author of the new Trust Agents, explains why there's no better relationship than one built on trust.
CRM October 2009 Christopher Musico	Market Focus: Sports & Entertainment -- First Star I Tweet Tonight Even a diehard fan wants to know the person behind it all.
CRM October 2009 Jessica Tsai	Marketing to the Money Men A wholesale provider of financial services tools finds a way to reach a better class of financial adviser.
CRM October 2009 Lauren McKay	Analytics Are Just the Ticket In-depth analysis of online activity helps Rail Europe get its Web operations back on track.
CRM October 2009 Rob Rose	Climbing to New Heights of Lead Generation Looking to expand its library of ideas, CrownPeak, a provider of Web content management software, turns to Demandbase to target more customers at less expense.
CRM October 2009 Christopher Musico	Re:Tooling -- Marketing Campaign Optimization: Optimization for the Masses When budgets get tight, marketers need to squeeze everything they can out of what's left.
Search Engine Watch October 28, 2009 Bill Hunt	Timing is Everything in Global Search Marketing Understanding international variations in seasons, fiscal years, and popular vacation times is critical for connecting with prospects when they're ready to buy.
Search Engine Watch October 28, 2009 Tim Ash	The Cost of Landing Page Optimization You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions.
Entrepreneur November 2009 Carol Tice	Wealth of Experience A history of startup success in the mobile ad game - and a strong market position - paid off when the founders of Nexage launched a new funding campaign.
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