Marketing

Magazine articles on marketing on the internet.

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InternetNews October 16, 2009	IAB Calls on FTC to Scrap Blogger Rules Digital advertising association argues that new endorsement guidelines would create a double standard for new and old media and challenges their constitutionality.
Search Engine Watch October 16, 2009 Marc Poirier	Evaluating Second Tier PPC Search Engines So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines.
Search Engine Watch October 16, 2009 Gregg Stewart	Consumers Head Online for Local Business Information A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses.
Search Engine Watch October 16, 2009 Frank Watson	Team Work Has More Rewards Than a Group Effort Weighing the pros and cons of building an in-house search marketing team versus hiring outside consultants.
InternetNews October 15, 2009	Social Media is Ford's Marketing Fiesta Ford exec lauds the carmaker's effective -- if controversial -- foray into social media marketing.
InternetNews October 15, 2009	Google Tops Estimate as Signs Point to Rebound Google turns in a healthy third quarter and says the worst is behind us.
Search Engine Watch October 15, 2009 Justilien Gaspard	Targeting People Who Control the Links High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them.
Search Engine Watch October 15, 2009 Jason Tabeling	Google Bid Simulator: A Step Toward Efficiency, Volume While some data in Google's new tool isn't available for all keywords, it's still a must-have for search marketers making bid management decisions.
Search Engine Watch October 14, 2009 Michael Bonfils	Baidu -- The SEO Perspective If China is, or will be, a big piece of your international search marketing plans, start your SEO efforts on Baidu now.
Search Engine Watch October 14, 2009 Tim Ash	Tips for Organizing Your Landing Page Address these questions to ensure that visitors can access information on your landing page.
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